Strengthening Business-2-business Brands With Emotional Appeal

Kolbrener has always argued that stirring the hearts of prospects and customers is not the sole province of consumer brands — in fact, we’ve been downright evangelical about the importance of emotionally appealing brands for B-to-B companies. With our own clients, we have shown again and again that even businesses in outwardly “unlovable” industries experience… Continue reading

Strengthening Business-2-business Brands With Emotional Appeal

Kolbrener has always argued that stirring the hearts of prospects and customers is not the sole province of consumer brands — in fact, we’ve been downright evangelical about the importance of emotionally appealing brands for B-to-B companies. With our own clients, we have shown again and again that even businesses in outwardly “unlovable” industries experience… Continue reading

Sales Letter Writing

When developing a website sales letter the writer should step away from the product/service and enter the though stream of the potential consumer. The writer has to establish the demographic they are catering for and the demands of the consumers they are choosing to target. Our company was recently commissioned to complete a sales letter… Continue reading