Importance of Co-branding

Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win situation for both co-brand partners… Continue reading

The Usual Elements of E-commerce Business Applications

Electronic commerce is the new form of marketing. The Internet has quickly and interestingly taken over the role that was formerly exclusive to conventional marketing techniques. Now, there is no need to be surprised when online businesses and operations proliferate and become massively popular. It is in this regard that e-commerce business applications are highly… Continue reading

Direct Mail Envelope Tips For Successful B2B Lead Generation Sales Letters

In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is inside. Thats because prospects spend only a few seconds examining your envelope before deciding whether to peruse it or pitch it. Naturally, this tempts some copywriters to start selling on the envelope, stressing features and benefits, even… Continue reading