Buying Motive

Meaning of Buying Motives A learner once quoted for Buying Motive as “A motive can be defined as a drive or an urge for which an individual seeks satisfaction. It becomes a buying motive when the individual seeks satisfaction through the purchase of something. Motive is inner urge that prompts a person to perform some… Continue reading

EBay Value Chain Competitive Analysis

Running head:  VALUE CHAIN AND COMPETITIVE ANALYSIS Value Chain and Competitive Analysis By Troy Johnson Argosy University MSM program Date: 07/14/10 The auction juggernaut EBay is continuing to make the world smaller with its unique communication portal.  The system takes advantage of social computing technologies which helps EBay display the most relevant information.  Their business… Continue reading